Marketing your property is one of the most important factors when it comes to reaching potential buyers and achieving a successful sale. So what are some things you need to consider when it comes to preparing your property campaign strategy with your agent?
1. Select your method of sale
The method of sale is a key decision and will impact the rest of your campaign. Auctions are great if you want some competition and an end date in sight. And here in Sydney, with clearance rates reasonably high, auctions also create a sense of excitement and urgency in buyers.
If you're not keen for an auction, you’ll sell by private treaty or expressions of interest. In a private treaty, you get to decide on the price you want to sell the home for, and your agent will negotiate with parties on your behalf.
In an expression of interest sale method, you’ll invite offers from potential buyers within a period of time. Your agent will then help you negotiate and accept the best offer.
2. Set up a marketing plan for your property campaign
In today's crowded online market, marketing a property requires knowing who your ideal buyers are. To accomplish this, you must utilize the internet, social media channels, as well as traditional avenues such as newspapers, signboards, and word-of-mouth when creating a successful strategy for your property campaign.
A marketing plan may include professional copywriting and photography, a signboard out front, online advertising on the major real estate platforms, and brochures and dropcards. Additionally, we have a database of buyers interested in Inner Sydney who we contact directly about upcoming properties.
3. Get your property styled for your target market
Before going on the market, most properties need some degree of work. The house may need to be decluttered, repaired, and the garden may need to be cleaned up. Also, a fresh coat of paint is never a bad idea.
Our next step is to style the property after it has been properly repaired. Our goal is to create an inviting and neutral space that appeals to a broad range of buyers.
In today's crowded market, styling is a crucial marketing tool. The more people are interested in your property, the more competition there will be between them. To assist with a property campaign, we have professional stylists available. Our experience is that adding any money here will often boost the final sale price by a considerable amount.
4. Setting the right price for your property
An appraisal and keeping an eye on your local market can give you some idea what your property is worth.
As Inner Sydney agents, we have access to a huge amount of data on local sales and market trends, and will be able to assist you in determining whether your property is worth its asking price and deliver the best results for you.
5. Paying attention to buyer feedback
Whenever a property goes on the market, we talk to buyers about what they feel the property is worth. We also identify buyers who are have a strong liking towards the property. The property price can rise or fall depending on buyer feedback and competition so as a team we make sure to keep clients updated at all times about the buyer conversations.
Feel free to get in touch if you are considering selling your property this year. We will be happy to advise on market trends, preparing your property for sale, and current buyer interest in your suburb.